Design Rationale:

Highlight the past to reflect and epitomize resilience.

Highlighter pens are typically used to mark attention to sections of text by marking them with vivid, translucent colours. Highlighters can be used to signify attitude, importance and purpose. Throughout our 2021 Holocaust Education Week marketing materials, highlighter strokes and elements will be used used to emphasize the value of the personal, interpersonal, and national importance of the tragedies endured during the holocaust.

The new visual identity is underpinned by a system of easy-to-use guidelines that were developed for Hillel Ontario's marketing team, empowering them to confidentially use the brand in their communications to its full effect.